Of course! Love talking ratings. I think the whole ‘upscale viewers’ is just a way to better sell the show at upfronts / other events with advertisers present. I don’t know rates but I know networks will find any way to make their numbers look bright and shiny.

I’m sure you’re right. The question is whether it’s right to accept the lower rating. Are the wealthy viewers actually buying the products that are being advertised when the show is on? Does this mean that CBS can get more money for a 30 second spot on Madam Secretary? ? Is it necessary to advertise it as one of the most upscale viewing shows out there because the rich people don’t know what to watch if it’s not advertised that way? I’m sure that The Walking Dead has an upscale viewing audience. It also has a bigger audience than The Good Wife has/had every time the new shows have gone head to head since season 2 of TWD. I’ve seen the Upscale Viewing audience notation in more than one article in the last 2 years about The Good Wife and Madam Secretary. is CBS paying the writers to put that in, or are the writers putting it in to try and get CBS to notice them and maybe give them a job? Just a thought. Thanks for writing.

My understanding is that its one of the most upscale shows out there — they’ve been willing to accept lower ratings thanks to wealthy viewers and nominations.