Somehow, Don Draper is getting dragged into 2012 … and it’s all a part of a rather nasty battle that has been brewing for some time between AMC and Dish Network over how much the satellite service is willing to pay for the parent company’s group of networks.
With that in mind, the network is pulling out all of the stops for the fight — including putting out this new ad for Friday’s edition of the Wall Street Journal. Of course, it’s a move to smartly promote the upcoming season finale of “Mad Men” as something that Dish subscribers could potentially miss. Will this actually happen? Don’t count on it. What’s really happened is that Dish has moved AMC and some of the other networks within its family (think WE, IFC, and Sundance) to the very high end of its channel listing — which is where most viewers will not find it unless they are crafty and/or read the news online.
As frustrating as this sort of debate is, these are issues that seem to happen between various networks and companies every couple of months. More often than not, it is resolved before there is anything major that is missed as a result — and in this case, the July 15 premiere of “Breaking Bad” seems to be the one TV event that could be in jeopardy unless a deal is reached soon.
There are some people out there taking this intense power struggle between the companies as yet another sign that networks should really offer up their content individually at a price to subscribers, but remember this — thanks to channels like AMC being available as a part of a package, new viewers are able to find the shows when they may otherwise not even have the option.