Season premieres often mean big numbers for some shows, but that was not necessarily the case when it came to two big hits an the younger viewers. As a matter of fact, Oxygen may have made a major mistake when it came to airing “The Glee Project” — a show presumably geared towards teens and young adults — at 10:00 p.m. on a Tuesday night.
“Glee Project“ – Overall, this competition (despite a cameo from Lea Michele) only drew a woeful 0.1 rating in the 18-49 demographic along with just under 400,000 viewers. Despite all of the press, nobody bothered to tune in. (This happened last year, as well, though it did pick up as the season went along.)
So what is to blame here? We still don’t believe Oxygen is the right network to be airing this thanks to most of their shows catering to women. Also, who are they airing this at a time at night when many younger people are not watching TV?
“Pretty Little Liars“ – When a number of fans expressed their outrage over Mona being “A,” apparently some of them decided that was all of the show they could take. The ratings for the season 3 premiere were down from the start of season 2 along with its finale in March, even so 2.9 million viewers and a 1.1 rating is still great for ABC Family.
“Jane By Design” – Thanks in part to its “Pretty Little Liars” lead-in, the show brought in 1.38 million viewers and a 0.6 rating — one of its best numbers for the show yet.
Are you surprised by some of these numbers at all?