When NBC rolled out a pretty heavy promotional campaign for its second season of “Love in the Wild,” it looked as though the network could find a pretty solid performer in it for the summer. After all, it has a high-profile host now in Jenny McCarthy, and also a pretty fantastic lead-in courtesy of “America’s Got Talent.”
However, the ratings for Tuesday night proved that all of this really doesn’t seem to mean much in the minds of viewers.
NBC – While “America’s Got Talent” won the night with a 3.4 rating in the 18-49 demographic (a drop following last week’s season high airing on a Tuesday), McCarthy’s show struggled and posted only a 1.6 rating alongside close to five million viewers for its two-hour premiere. The show is in no danger of being canceled — and could even still be picked up for another season if these numbers hold. However, this still has to go down as a disappointment when there were hopes of something in the low 2 range in the demo.
ABC – The only new program on the night here was the concert for Queen Elizabeth II as a part of her Diamond Jubilee, and the show drew nearly seven million viewers. Unfortunately, it’s 18-49 rating was a low 1.3.
Fox – In their second nights on the airs, both “Hell’s Kitchen” and “MasterChef” scored 2.1 ratings — which is something that the network has to be pleased with consider that two nights a week is a major commitment for such programming, and there was competition elsewhere thanks to the NBA Playoffs.
The CW – For the second straight week, “The Catalina” drew a 0.3 rating — which isn’t good by any means, but is hardly worse than what the network would probably be drawing with repeats in this same timeslot.
Were you thinking that “Love in the Wild” would get off to a greater start?
The CW –