Think about the potential if he gets those HotBoxes in a Hotel as a mini-bar item. The hotel can monetize it, and they can probably end up selling a couple of cans per hotel room, per day. do the calculation of 700,000 hotel rooms for JUST Marriotts if they decided to roll out those Hotboxes to every hotel room Marriotts has in JUST the US per year. 700,000 x 365 x 2 x $1.00 = $51 Mil, just to take care of Marriott’s 700,000 hotel rooms in the US. This guy has a HUGE potential. each consumer based HotBox can generate about $1800 a year in revenue since the average person drinks 2 cups of coffee a day and he charges $2.50 per can if you buy the consumer 12 pack. How many coffee drinkers are there in the US? About 150 million, if he got 1 million HotBoxes sold that would generate about $1.8 Billion in yearly sales from just the consumer HotBox for the home/office.

He’s opening up a complete new market category and that patent he has is the link to it’s success, there’s no other way to get a can of aluminum to 140 degrees and still able to hold the can.