Two days after becoming the most-watched ad-supporting cable program ever (excluding sports), the History Channel’s “Hatfields & McCoys” has managed to take down its own record yet again.
The Wednesday night conclusion to the three-part miniseries starring Kevin Costner ended up scoring an incredible 14.3 million viewers — easily more than any series on primetime for the night — along with an 18-49 rating that was close to a 4.0. It is easily the most-successful product in the history of the network, and they are probably all the more grateful now that it will have a rather quick DVD release on July 31.
We are currently in a table when cable TV is on the rise — “Game of Thrones” continues to be a ratings monster for HBO both live and via other formats, and “The Walking Dead” smashed a number of records prior to the start of “Hatfields” earlier this year with its second season on AMC.
Are you surprised at all that History managed to break their own record in just two days?
Photo: History Channel