The History Channel certainly has plenty to be excited about Tuesday — after all, they just launched their new miniseries to some record ratings.
On Monday night, “Hatfields & McCoys” launched to 13.9 million viewers, which is the largest non-sports audience on any network for the night. Of this viewership, an impressive 4.8 million was in the 18-49 demographic (which, for those of you who love ratings, is close to a 4.0). It was ultimately the biggest audience on ad-supported cable ever for a regular-scheduled, non-sports program.
If you include the encore that the network aired later in the night, than over 17 million people chose to take a break from their Memorial Day barbecues to engage in a dramatic re-telling about two of American history’s most famous families.
In a statement, network president Nancy Dubuc praised the cast and the crew for allowing this achievement to happen:
“With all the success we have had at History, we felt strongly for some time that we should own historical drama, and in true History fashion, we have done it, with – pardon the pun – guns a-blazin! We couldn’t be more proud of the entire cast and crew … from Kevin Costner, Bill Paxton, Mare Winningham, Powers Boothe, Tom Berenger, and everyone involved in truly making history!”
Did you check out the show Monday?