We thought that when some of the competition eased up on Monday nights, it would benefit some of the remaining shows in the ratings. However, that has turned out to be not be the case even in the slightest.
(The programs listed are the only new ones on the night.)
NBC – The good news here is that “America’s Got Talent” ended up winning the night for NBC with a 2.7 rating in the 18-49 demographic. The bad news? This was down 16% versus the show last year, which makes us wonder who is more to blame here — Howard Stern scaring off family viewers (even if they have no reason to be afraid, since he’s doing a pretty great job), or the talent level being down so much this year.
As for the other new show on the night, “American Ninja Warrior” did a pretty good job of retaining its premiere audience, even though it dropped four-tenths with a 2.0 rating.
ABC – The only other new program on the night was “The Bachelorette,” which spiraled down and posted only a 1.8 rating that marks one of the lowest ratings we have ever seen for the show. Do people miss some of the drama with Emily Maynard as the lead? That and viewer fatigue are the only two reasons we can think of as to why the ratings are down.
Of course, there is one other major excuse that you could use for these numbers in general — Monday was Memorial Day, and people may have been off at barbecues or other events. Expect all of the numbers to rise to some extent next week — except for maybe “Ninja Warrior,” which didn’t really help itself with a pretty dull second episode.