Usually, production cycles for network series follow a pattern — while creators and executive producers really plan things out year-round, things really start to get rolling into high gear in late July (or early August for some comedies), as the cast and writers really start diving hard into work.
However, “Grimm” is breaking up the model a little bit by overachieving and starting things up on May 30 (at least per a new NBC press release). So what’s the reason reason for this? While nothing official has been said just yet, you can look at the Olympics here for an explanation. Season 2 of the show is set to premiere earlier than usual an August, and is likely to be put on to try and capture some of the lead-in from the London Summer Games.
As to whether or not this strategy will work long-term, that’s to be seen. Airing an episode as early as August means that unless you plan on airing an entire season in the fall, you’re going to have some pretty large gaps between new episodes — and these sort of hiatuses have been known to erode audiences.
Do you think airing a new “Grimm” in August is a good move?