Overall, the reality juggernaut’s season 7 premiere scored its best premiere audience ever in three million viewers, and two million of them were in the coveted 18-49 demographic. One interesting fact here is that despite having less than a quarter of the audience, “Keeping Up” drew stronger demo numbers than CBS’ new “Jesse Stone” TV movie playing at the same time. (Young viewers are desired by just about every network for ad revenue.)
When this compares to other past “Kardashian” programming, the “Keeping Up” premiere is larger than the 2.6 million who recently watched the premiere of “Khloe & Lamar,” but is down versus the first episode of “Kourtney and Kim Take New York” from last year — which was buoyed in part by the fascination surrounding Kim’s marriage (and subsequent divorce) to Kris Humphries.
E! has already renewed their flagship Kardashian show until season 10 — so remember that even if you hate Kim and company, you are going to be seeing plenty more of them on TV for quite some time.