Despite the fact that the show has already been canceled by The CW, “The Secret Circle” is showing that it did have a fairly large audience by network standards. Unfortunately, a good many of them simply were not watching online.
In some brand-new DVR numbers released on Monday (per TVbythenumbers), the drama gained 80% in 18-49 audience for the its penultimate episode airing on May 3. The episode originally posted a 0.5 rating in the key ad demographic (or about 640,000 viewers in that range), but ended up with a 0.9 once you factored in all of the viewings via people watching after the fact. This percentage was the highest of any network show for the week of April 30, and is also one of the highest gains via DVR viewing of the entire TV season.
Unfortunately, The CW cannot really make the argument that the show is popular on DVR to its advertisers — and if half of the people recording the show were watching it live instead, we have a feeling it would still be on the air next season for the network. To put in the perspective of pure numbers, 512,000 people aged 18-49 watched the show on their DVR following the May 3 episode’s airing, and that is nearly as many as the people who actually chose to tune in live.
If nothing else, though, fans can use this data as ammunition for a cable network to potentially give the “Circle” a shot. While the show clearly has a tough road ahead of it with its low numbers, we are never ones to temper fan passion — which we have seen save a number of shows in the past.
To find out what you can do if you are interested in fighting the “Circle’s” cancellation, be sure to head on over to this link.
Photo: The CW