Usually at a network upfront, it’s a case of good news and bad news — however, when it comes to “The Secret Circle” Thursday there was almost no news at all. The CW upfront was spent talking about the network’s successes and failures, but somehow during the midst of all of it the show managed to never really come up. It’s an obvious omission of many interviews with network head Mark Pedowitz, especially when the failure of “Ringer” to sustain an audience was addressed early and often.
So why was there no real explanation on the “Circle” front? It’s possible that executives felt that the explanation speaks for itself — the show was routinely losing half of its “Vampire Diaries” lead-in, even though if you look at season averages it was still in the top five for the network. It’s obvious that The CW does want to use the 9:00 p.m. Eastern timeslot as a launching pad for a new show, and the general consensus up top must have been that the show would not sustain the audience it did have were it to move to another night or time. Do we think the network would have been better off putting it on Fridays instead of “America’s Next Top Model”? Based on the fact that it would be airing alongside another genre show in “Nikita,” definitely — but The CW made a mistake in renewing “Top Model” too early in the year, and it left the “Circle” in the cold.
Nonetheless, fan campaigns are still ongoing to save the “Circle” by bringing the show else. If you head on over to the Save the Circle fansite, there are some great suggestions as to what you can do to get involved — including sending letters in to some other networks (including MTV and ABC Family) that could be interested in picking up the show. In addition, there are campaigns involving buying the episodes on iTunes and Amazon in order to prove that a large consumer base is there. Will any of this word? It’s hard to say — while it’s easy to be cynical, you have to respect passion — and “Cougar Town” did end up getting picked up by another network in TBS when it was obvious that ABC was going to cancel it.
If there is anything major to report on the “Circle” front moving forward, we will of course have it here.
Photo: The CW