‘Saturday Night Live’: One Direction, Sofia Vergara fail to lift ratings to new high

Worthwhile numbers?

When you have stars such as Sofia Vergara and One Direction on your program, there has to be a part of your brain that is subconsciously hoping to see the ratings jump up. Unfortunately, “Saturday Night Live” really were met with a case of “good news, bad news” when the final numbers for their show came out on Sunday.

Overall, producers have to be pleased that the number for this episode was up from Jonah Hill’s hosting episode in March, and that is with many families likely going to be early in order to prepare for Easter services and festivities. (If you look back at the ratings for the past few days, most everything from Thursday onward has been down versus the prior new episode.) At the same time, the show ended up drawing a 2.9 rating in the 18-49 demographic, a number that is about average for the season.

So are producers disappointed in not getting a One Direction surge, especially when you consider how much the band was trending across Twitter during the show? Possibly, but you also have to remember a couple of things here:

1. Twitter is not an indication of overall viewership; after all, “Pretty Little Liars” is the most-discussed show on Twitter, and it has routinely less than a quarter of the overall viewers of most network hits.

2. Many One Direction fans are teenagers who don’t fit into the target demographic, and they would not be counted under this measurement.

Do you think the “SNL” ratings here are sufficient? To view our review of Saturday night’s show, head on over to this link.

Photo: NBC

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