In some twisted way, we love that the battle between Katie Couric and Sarah Palin is reviving itself almost four years after the CBS Evening News interview almost single-handedly torpedoed Palin’s chances of winning the 2008 election with Presidential candidate John McCain. Why? The following story brings some much-needed attention to morning TV, and it should also be an opportunity to see both women acting in a far more lighthearted manner.
Over the weekend, NBC announced that Palin would be guest-hosting Tuesday’s edition of “The Today Show.” Why does this matter? Because “Good Morning America” had already announced that they were putting on former “Today” anchor Couric on as a one-week replacement for a vacationing Robin Roberts.
The reason for this counter-programming on NBC’s part seems largely based on one thing — upping the ante in the ratings. “GMA” has inched ever closer to “Today” in recent weeks, and poses a real threat to actually overtake the morning show in a spot that it has dominated for more years than we can count. If nothing else, Palin’s presence could allow NBC to weather the Couric hype a little better.
As for Palin signing on, we actually like the move — it shows that she is willing to step into a new environment outside of Fox News, and it hopefully will allow her to stray a little bit from politics to show people a side that very few have seen outside of her short-lived TLC reality show.
Do you think this competition is really great for both shows? If you haven’t seen it already, you can check out the last time these two squared off below.