‘The Bachelorette’ producers step up tweeting for Emily Maynard’s season

Is this a good strategy?

When “The Bachelor” usually tapes their seasons, it’s as well-kept of a secret as Fort Knox. The producers are usually so desperate to keep everything a secret that even some of the dates are secluded from the public eye … but this is not exactly the case for this “Bachelorette” season starring Emily Maynard.

Thus far, show executive producer Mike Fleiss along with with many of the other show producers have been active on Twitter talking about filming for this season, and we have already learned a few interesting pieces of information:

1. The first rose ceremony this past week ended up running until past 5:00 a.m. Eastern time.

2. There is one group date that apparently involves The Muppets, and there is another that is going to be one of the biggest productions ever in the history of the show.

3. Unlike some past seasons on the show, Fleiss claims that there will probably not be any kisses on the show until at least the end of the second episode. Early expectations are that the show is going to be far more conservative than the past few seasons, mostly due to Emily being a single mom and wanting to set a bit of a different example on the show than just locking lips with everyone on the first couple of days.

Overall, this sort of live-tweeting by the “Bachelorette” staff seems to be a rather smart move. It enables the series to keep diehard fans excited, and provides a bit of an alternative to all of the people out there who are merely trying to seek out spoilers.

Do you think that this is a smart strategy for the producers to take?

Photo: ABC

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