Comments on: ‘Longmire’ season 4: Latest on renewal hopes, other odds and ends

By: Cornelia Amiri

Cornelia Amiri — Sat, 04 Oct 2014 02:56:00 +0000

What these advertisers need to realize is that it’s the over thirty
group that’s paying the cable TV bills for a lot of these 18 to 25 year
olds – they are in college or living at home and the parents are paying
the cable bill – also most of the expensive high tech gadgets they have
are purchased by the over 30 group for birthday and Christmas presents
for their 18 – 25 year old kids and grand-kids. It may be 18 – 25 yer
olds using some of these advertisers products but they aren’t the ones
paying for them for the most part. The advertisers need to wise up to
that- they are biting the hand that feeds them when they exclude the age
group that they are actuality making their money off of. A & E will
never recover from this bad decesion – their ratings continue to
plummet in all age groups. I’m sure a smart network who wants loyal
viewers and success will grab Longmire up. #longlivelongmire

By: Amber Ann Wright

Amber Ann Wright — Wed, 01 Oct 2014 19:58:00 +0000

In reply to Mike Marder.

What did James Arness do with Gunsmoke, Mike???? I couldn’t find anything about it. Thanks. Maybe we could help the stars buy the show……????? #LongLiveLongmire

By: Shelley

Shelley — Mon, 29 Sep 2014 11:53:00 +0000

In reply to Amber Ann Wright. It's well worth the addiction. It only takes 1 episode that is to get hooked line and sinker. My most favorite show. There will be a network that will see Longmire's vast potential and pick it up.

By: VMWH

VMWH — Wed, 24 Sep 2014 22:09:00 +0000

Being reminded of when in the 1960’s Star Trek was cancelled and the reaction of the viewers forcing its return. I guess that dates me as one of the older Longmire viewers.

By: Cuttler

Cuttler — Wed, 24 Sep 2014 01:33:00 +0000

In reply to ghjcmo. I belive I had read that Warner Bros offered to cut the license fee but A&E said no. But yes, the old system set in the 1970s is outdated to the lifestyels and habbits of todays adults, young and old, and needs to be revamped asap.

By: Amber Ann Wright

Amber Ann Wright — Tue, 23 Sep 2014 17:11:00 +0000

All I can say is that Monday Nights with LONGMIRE was the highlight of our multigenerational family’s week. I firmly believe that LONGMIRE is getting so much publicity that it will bring new viewers to see what the fuss is all about and one viewing will have them addicted!!!! #LongliveLongmire

By: ghjcmo

ghjcmo — Tue, 23 Sep 2014 12:16:00 +0000

I got in trouble yesterday for saying this, but the problem is, the system, as broken as it is, is what we have and I see it as unlikely to change in a short enough time frame to save Longmire. According to the Wall Street Journal article about the cancellation, the license fees for the show are about 1.5 million per episode, and the ad rates set by the ratings put the ads at average cost of $31,300 per 30 seconds. That means a network, whatever that network is, has to sell 24 minutes in ads just to break even.

So therein lies the problem. For this show to continue on a network somewhere, either the studios are going to have to find a way to lower those license fees, or a new potential home network is going to have to believe they can drastically alter the demo numbers to get higher ad rates.

I don’t know how Netflix, Amazon, or Hulu can make money on this series, but of the three Amazon seems the most likely to take a chance, so we’ll see.

By: Mike Marder

Mike Marder — Tue, 23 Sep 2014 11:14:00 +0000

I’m glad the show is being shopped, but if the demo is skewed to 18-49, that’s about 20 years overdue for a review. The 18-28 crowd may have some discretionary time, but the real money and time belongs to the boomers, who are retiring at 10,000 a DAY–the 50 to end game crowd. I am one of them.

And the stars could buy the show. Pull a James Arness Gunsmoke thing.

By the way since Netflix/Hulu/Crackle are inexpensive alternatives to cable bills of $1500 a year, you get the poorer folks watching too. This is a no brainer. A and E has no brains at all. NETFLICKS/HULU are you out there? Longmire stars? Or am I being too obtuse?