You have to give Oprah Winfrey and Rosie O’Donnell some credit — they really tried their best to make “The Rosie Show” work. However, the ratings just couldn’t match the enthusiasm.
In a statement released late Friday (likely in order to avoid a flurry of press), Oprah herself made the news official that OWN has decided to move forward:
“I thank Rosie from the bottom of my heart for joining me on this journey. She has been an incredible partner, working to deliver the best possible show every single day. As I have learned in the last 15 months, a new network launch is always a challenge and ratings grow over time as you continue to gather an audience. I’m grateful to Rosie and the dedicated Rosie Show team for giving it their all.”
“The Rosie Show” premiered in October to decent ratings, but failed to develop a consistent audience over the coming months. New episodes this month have only brought in approximately 150,000 viewers, and Rosie made no mention of the show at all during a guest-hosting gig on “Piers Morgan Tonight” this week.
In many ways, the failures of “The Rosie Show” sum up OWN’s failures as a network itself so far — ambitions ideas without much of a skeleton to support them. While you could blame the ratings on an awkward timeslot (7:00 p.m. Eastern) or the lack of must-watch interviews, the real issue here is that the network just doesn’t have the supporter base to support this talent yet.
New episodes of “Rosie” will shoot until Tuesday, and the final episode will air on March 30.
Are you sad to see Rosie’s show end, or did you really see this coming?