Fans have been waiting 18 months for ‘Mad Men’ to return to AMC for its fifth season and finally there has been some new advertisements for the series cropping up, but the imagery on the new ads has upset some people who find them insensitive.
AMC has always used very minimalist marketing imagery when it comes to promoting ‘Mad Men’ and their latest advertising is no different. The ad shows a man (Don Draper) falling into a giant white void, much like the opening credits of the show. While the advertisement it’s self doesn’t seem to be all that offensive when you see it on buses and subways, when the ad appeared on the side of a skyscraper in New York City, families of 9/11 victims felt that it was in poor taste and offensive, because it brings back imagery of people jumping from the World Trade Center.
A representative from AMC issued a statement to the New York Times, concerning the ‘Mad Men’ advertisements saying that the image of Don Draper falling into a void is fictional and is not referencing real events. They said;
“The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil. The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.”
AMC did not mention if the advertisements would be removed or repositioned at this time. The fifth season of ‘Mad Men’ returns to the airwaves on March 25th.
Take a look at the ‘Mad Men’ ads HERE and let us know if you find them offensive. Do you think they should be taken down? Leave us a comment and let us know what you think.