Oprah Winfrey under fire for asking Nielsen viewers to watch OWN

Strange request from Oprah

Oprah Winfrey has come under fire after she posted a strange message on her Twitter account to her followers asking only the Nielsen viewers to tune into her network.

It’s no secret that Oprah’s network OWN hasn’t been doing as well as everyone thought it would since she made the switch, but when Oprah posted a message asking Nielsen viewers to watch OWN it looked like an act of desperation to some.  On Sunday night Oprah posted a message on her Twitter (which has since been removed) that read;

“Every 1 who can please turn to OWN especially if u have a Nielsen box. Commercial Grammy people..u can turn to OWN.”

After receiving numerous messages from viewers calling her ‘desperate’ and ‘begging’ for ratings, Oprah posted a flurry of messages to try and defend what she said. She wrote;

“The word ‘please’ is used as courtesy not a beg … ‘desperate’ not ever a part of my vocab … ‘unethical’ a little harsh don’t u think? Seemed like it made sense to me. Sorry if u’re offended.”

Networks are not allowed to specifically target Nielsen subscribers to get them to tune in, so the incident went under review by Nielsen.  A rep told Entertainment Weekly;

“In accordance with our policies and procedures, Nielsen is reviewing this incident with our clients and we may withhold, breakout and/or make a note in the ratings. We take any violation of our policy seriously and will work with clients to resolve the situation.”

Now Oprah has released a statement about removing her original tweet, saying;

“I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.”

Do you think that Oprah should have targeted Nielsen viewers only in her original message?  Do you think what she did looked desperate?  Leave us a message and tell us what you think.

Photo: OWN

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