Since the ratings were so tied to the mythology of “Chuck,” it only seems appropriate to close off coverage of the show by talking a bit about the numbers for one last time.
For this final episode, the series took a step up in drawing 4.2 million total viewers along with a 1.3 rating in the 18-49 demographic. It’s almost ironic that the show posts its highest numbers of the season at a time when it no longer matters, but that is just the way the TV world works sometimes.
In reality, the final numbers here are likely still much greater than this. “Chuck” has throughout its run been one of the most-recorded shows on TV thanks to its timeslot — whether it be on Mondays against “Dancing with the Stars” and the CBS comedy lineup or on Fridays against cocktail parties. There is also still the subject of online viewing to factor in here.
For several years, “Chuck” fans were some of the most outspoken critics of the Neilsen ratings system, saying that “Neilsen families” were not representative of the average TV viewer in America and even organizing Twitter campaigns to let show sponsors know that they appreciated them airing commercials during the broadcast. It is these same people who helped Subway become a sort of mascot for the show beginning in season 2, and it carried all the way into the final episode when the Buy More managed to get itself an in-store sandwich shop.
While there are a good many shows that will beat “Chuck’s” demo rating any day of the week, the show did manage to topple another internet favorite Friday night in “Fringe” — which actually increased its audience to a 1.2 rating despite the tough competition. (Our favorite Nerd Herd spies also had almost a million more total viewers.)
Just in case you want to re-live the final scene, you can do so below — just be sure to have a tissue box handy.