The last time that we saw “The Late Show with David Letterman” featured prominently in a memorable Super Bowl commercial, it revolved around both Jay Leno and Oprah Winfrey playing a role in creating both a pretty awkward and hilarious moment. This time around, Letterman opted to go more for a football-themed route for a commercial that paid homage to the host’s Indianapolis roots.
The premise of the spot is pretty simple: Letterman is shown encouraging a kid that he has the potential to do some pretty great things with the football; but then, it is revealed that he is actually talking to Indianapolis Colts quarterback Andrew Luck, who happens to also be tagging along for the throwing session with the late-night host. It’s a clever little commercial, and one that at least should generate some social-media buzz, which is a good thing considering that Letterman does not even have a Twitter account to begin with.
Letterman should enjoy a nice bump in ratings on Monday thanks to the big game, which is the same sort of thing that many shows on the network tend to hope for. Following the Super Bowl, CBS has already made the move to have a special edition of “The Late Late Show” with Craig Ferguson air after both “Elementary” and the local news. As to whether or not it will fare well, that is to be seen given that CBS has failed to really give it too much when it comes to promotion.
What did you think about this promo, and does it make you more or less likely to watch “The Late Show with David Letterman” moving forward? Be sure to share your thoughts below, and you can check out some other Super Bowl commercials over at the link here.
Photo: CBS / NFL