‘The Good Wife’ season 4: CBS to give drama marathon treatment
Just in case you were worried that the lower ratings for “The Good Wife” season 4 were an indication that the network’s critical darling was in trouble, the network has just made a tremendous gesture in order to support the show.
On Friday, December 21 (which just happens to be the same day that we are planning to share the winners of our Best of 2012 series), CBS is planning to air a three-episode primetime marathon of some of their most-popular episodes of “The Good Wife” this season, including the fantastic “A Defense of Marriage” that included an appearance from Alicia’s own mother. Remember, these are three episodes of television that they could have easily filled with repeats of “The Big Bang Theory,” and to be honest they would have likely pulled far better ratings if this was what they decided to do. Instead, however, they opted to take a leap, and it may be a stronger move for them to have made in the end if they want to keep this legal drama successful.
There may also be one ulterior motive wedged in here for the show, as well: in giving “The Good Wife” a chance on Friday nights, this may be a test run to see if the show could succeed in this spot next year if they decide to move in there. After all, most of the viewers are already older and outside of the 18-49 demographic, and with “CSI: NY” getting old in the tooth it is rather possible that they are looking for some sort of ample replacement in the spot.
Are you just happy to see more “Good Wife,” regardless of the reason for the timeslot shift?
Patricia Brown
December 16, 2012 @ 10:13 pm
please not Friday night for the good wife MON ! Tue, Wed would be perfect There is absolutely nothing on those night that a thinking person can watch
Terry
December 16, 2012 @ 11:36 am
If CBS had left their most popular Drama where it originally started (midweek nights) instead of moving it to Sunday where it was constantly bumped and pre-emptied by sports shows last year they wouldn’t have lost their audience. People moved to and got locked into other series shown in other networks that were on at that time slot I am a loyal fan and have managed to keep up by recording the series ( however this was also difficult to accomplish due to pre-empted schedules). I am in my mid fifties, but you won’t find me sitting at home on a Friday night. Most of my friends don’t stay home Friday evenings. We may be “older”, but we are not dead yet! Tuesday or Wednesday nights in the 7-8 or 8-9 pm would be a much more likely slot for this terrific show. Friday nights will compete with local sports activities that many parents and grandparents attend. Sounds to me like they need a new or maybe older programming director!