When Power season 5 premieres on Starz in the new year, it’ll have even more ratings momentum behind it than we knew.
Today, Starz announced some of their latest live+3 ratings for the entirety of the fourth season, and there is all sorts of good stuff to report on if you love the show and care about its continued success. The season 4 finale posted a season high in total viewers, and the same can be said when adding three days of viewing data to the mix. With 2.8 million viewers watching in this measure, we have yet again the best numbers of the year.
Now, let’s transition over to where things really start to get impressive for the show — the multi-platform viewing, which is often something that we don’t get a chance to know a whole lot about until after a given season concludes. In the case of Power here, season 4 drew around 8.8 million viewers on average when accounting for streams, live+7 data, and many other measures. Note that this is only through the eighth episode of the show, but this is up a good 800,000 viewers from the third season. In total, this signals to us that season 4 is the most-watched edition of the show to date, and that more people are watching the series via alternative measures than ever before. The live+same-day ratings for season 4 were down versus season 3, but that makes a little bit more sense when you consider that it aired in direct opposition to Game of Thrones for most of the season. Also, the premiered aired opposite the BET Awards and faced significant competition there too.
Power continues to deliver great viewership among African-American viewers; per a release sent to us today, “season three (1.6M) and season four (1.4M) generated more African-American viewers than any other premium series, movie or any sporting/special event.” This includes shows like Game of Thrones or The Wire.
Alas, Power season 5 will not be premiering on Starz until we roll around to next summer most likely, but Starz has a good bit to be excited about already based on momentum. Creatively the show’s at a high point, there’s a consistent audience of viewers who check it out weekly, and if Game of Thrones ends up being delayed until next fall/early 2019, there’s a chance that the series will be able to sidestep that competition and deliver another ratings bump. With Outlander premiering this weekend, we do think big ratings for one show on the network will indirectly help others. Starz can use Outlander to promote Power just as they used Power to promote some other shows on the lineup.
What’s your take on all of these Power season 4 ratings?
Do you think that all of this sets a good precedent entering Power season 5? Share now in the CarterMatt comments section below, and be sure to also visit this link if you’re super-curious in some additional features, including our take on the current Tasha crisis. (Photo: Starz.)
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