A Shark Tank pitch is very precise. Roughly 90 seconds long, this introduction is the way an entrepreneur shares an idea, service, or product with the Sharks. As viewers watch on the ABC show, it’s pretty obvious some of the people walking into the reality show have memorized their pitch to utilize every second.
Offering up required details and enthusiasm, the Shark Tank pitch does have a bit of TV magic on the business reality show. Rarely does someone walk in and forget any details. Nor does the pitch look labored. Instead, it’s a very smooth introduction by an enthusiastic pitch person (which tends to be the founders or creators).
It’s surprising how many serious entrepreneurs aren’t willing to come up with a 90-second pitch for their creation. Better known as an elevator pitch, most people avoid this well focused pitch and lose opportunities. Entrepreneurs spend hours on a proposal. Many will also offer up a 10-minute introduction for a business meeting and even will write emails. Still, when it comes to a 90-second pitch or even at 30-second pitch, they overlook this valuable tool.
Honing a pitch into a 90-second format doesn’t mean you’ll be able to be on Shark Tank. However, when you meet a person interested in investing (or learning more) your information will come across even, engaging and firm. The minute and a half spent talking to another person about the idea is worth their time to listen.
A business pitch makes entrepreneurs look smart. It’s not a shortcut for finding investors, nor does it replace a proposal. Instead it gives people an open door to engage and learn more.
Making your pitch sound natural, especially when talking to strangers, is important. Knowing key points to fit into a conversation, instead of giving a recited speech, shares your idea within your surroundings. After all, you’re not on Shark Tank (at least not yet) and there might be everyday investors listening to you talk.
Entrepreneur tip: Put together a 90-second pitch (or elevator pitch) that you can use any place you go. It doesn’t have to be anything more than three points important points about your project and the idea that you’re looking for funding. You never know who you might meet when walking down the street, or on an elevator somewhere!