Through the past ten or so seasons, there’s one significant black mark on “The Voice” as a whole: The notion that this is not a show that really makes superstars so much as it just does provide entertainment. While Cassadee Pope has produced some hits and Danielle Bradbery has done all right, it’s been really tough for anyone coming out of this show to find big success. It’s a huge industry, and the coaches in particular have been critical of Universal Records in the past for not doing enough in order to provide viable support for the artists. We see glimmers here and there of them doing better (they did with Jordan Smith), but where was the love for Alisan Porter on this past season?
This subject is something that Blake Shelton in his own way addressed at the end of a press conference following Sundance Head’s win earlier this week, where he said (per Rare Country) the following:
“I want to say one more thing here, because it’s important … I want to personally issue a challenge to Universal Records. This is Season 11 of ‘The Voice,’ and I’m sitting here right now next to a guy who has won over America’s hearts. He’s so popular. … He has proven that he sells tons of music. His biggest-selling song, arguably, is going to be the song he wrote by himself. I hope that we can all come together — meaning us and Universal Records.”
We do think that Blake will do his best to support Sundance, but he’s also not a record guy. He’s got his own career to manage. We do think that Sundance is going to have to work for most of what is given to him, but here is the good news: It’s not like he doesn’t know the business or how to write music at this point. He’s so much better equipped than the majority of other contestants, so as long as he has the right resources, we figure he’ll probably be all right.
New episodes of “The Voice” will resume near the end of the winter on NBC.
For some other news when it comes to “The Voice,” be sure to head over to the link here right now! (Photo: NBC.)