2016 Super Bowl Commercials: Buick recruits Emily Ratajkowski, Odell Beckham Jr. for ad

Buick certainly has formed an unusual combination of talent for their big Super Bowl Commercial on Sunday night. Not only did they have football star Odell Beckham Jr. on board to help sell one of their latest products, but model / actress Emily Ratajkowski also was front and center.

So how did we think this ad delivered? Take a look at the video, and also our take, below.

What works – It’s pretty great seeing Emily “Odell it” and go far out of her way to snatch a bouquet at a wedding. It’s a little hard to remember that a Buick Cascada is front and center for this ad, but when the dust settles we almost don’t care. We laughed out loud during the ad, one of the few times we have.

What doesn’t – Then again, maybe it is a problem that we don’t really know anything about why this car is great, other than that they have one of the most entertaining people in sports. The premise here almost overshadows the product itself.

Grade – B+. We still think that, despite the obvious problem here, this is a really effective ad. There’s just so much that the company does right when it comes to humor, and we think that for the Super Bowl especially, it’s often more effective to just create something memorable than yet another car ad that shows a vehicle moving around on some predetermined track. This is going to be something that will people will talk about for a little while to come.

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https://www.youtube.com/watch?v=cYyWq_Vads8