Ratings debate: Does The CW’s ‘Ringer’ have a chance?

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Will SMG surface again?

We’ve covered a good many CW shows in our ratings debate articles over the past two weeks, and the final one that is still firmly in danger of getting canceled was one that actually entered the fall season surrounded by hype — “Ringer.”

Why it should go – The numbers don’t lie — and the “Ringer” numbers simply are not good. Before its cancellation, this was a show that was drawing 0.4 and 0.5 ratings in the 18-49 demographic — numbers as par as what “Nikita” was getting, but that series airs on Friday nights and does not have a successful series a la “90210″ as a lead-in.

You also cannot blame The CW for a lack of promotion, as it and the star in Sarah Michelle Gellar were given plenty of opportunities — with the show even getting a number of repeat airings throughout the week after the quick “H8R” cancellation. There is also an issue here when it comes to Gellar being more expensive to keep now than some of the network’s other stars — and reports are that she is pregnant, and the show would have to find a way to work that into the story.

Why it should stay – “Ringer” was a high-quality series in particular as it neared the season finale, and if it actually gets some attention during the summer and on DVD, a second season could potentially draw some better numbers.

With the show’s ratings and Gellar’s salary, it would be a gamble — but when you look at The CW’s ratings as a whole, shouldn’t they try to take at least one game here?

What will happen – We’ve tried to spin it as if “Ringer” has a chance, but unfortunately it is the most likely out of The CW’s bubble shows (“Hart of Dixie,” “Nikita,” and “The Secret Circle” included) to be canceled. It simply couldn’t find an audience, and it really doesn’t have any justification for the low numbers other than people simply not watching.

Maybe the show will get a chance again in a few years if it becomes a cult favorite on DVD — but the network cannot assume that this will happen and renew it for the fall.

Photo: The CW

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